Our Story

Power of Chi was born in resistance to ethnic and racial discrimination in the workplace. Wanting to chart his own course, Kwai Chi launched the agency to make a difference; he wanted to channel the negative energy of stigma and turn hardship into success. Leaving behind a varied career as an actor and then an investment banker, Kwai’s plan was to bring better representation into marketing and production decision-making.

Since launching, Power of Chi has been a few things. Operating as a royalty collections business, then a production company, as well as a consultancy firm. Our strength lies in our agility. Today, we are a hybrid creative marketing agency covering social and digital channels, media buying, video production and content distribution.

We’ve had lots of success too. Heading up Intuit’s social media branding and communications, which includes the award-winning live-streaming show Ask The Expert. Reducing CPA to under £2 for Avis car rentals. And making Allianz the most viewed financial brand on Vine.

Other notable clients include Tesla, O2, Diageo, Franco Manca, AsusTek Computer, Nokia, Microsoft, Vodafone and Huawei.

Our Services

We offer a variety of services, depending on your needs, covering three key areas: social media, digital marketing and content production.

We are experts in social media, covering all things from strategy and creative, through to follower growth, audience targeting and campaign optimisation. We can manage all of your digital media buying campaigns, including SEO, PPC and Display, whether you’re aiming to find new audiences or effectively retarget old ones.

We are also a highly-skilled and experienced film production team. We can devise content, shoot, edit, post-produce and deliver video content all in-house. This cuts out the need to involve third-party production agencies and saves you money.

The team at Power of Chi are creative, agile and determined. As it’s an important part of our story, we make a point to hire people from diverse backgrounds. However everyone is hired because they are the best person for the job, creating a team that is full of talent, experience and a point of view that’s often left out of conventional marketing.

Our Ethos

At Power of Chi, we help organisations build awareness, grow their customer base and make a positive impact. 

Whether your mission is to boost sales, reach new fans, or increase engagements, we will find ways to hit your target.

We have a data-led approach to working. We aim to remove biases in marketing. We are passionate about diversity. We think outside of the box. We work hard. Then work harder.

We are Power of Chi.

Power of Chi logo
You can reach us at
St Alban Tower, 35 Wood Street, London EC2V 7AF

VAT number: GB345828670
Company number: 08406517